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Welcome to the ultimate Performance Running Shoes for Kids. New Balance for Kids is designed with a scientifically engineered outsole designed for comfort, flexibility, arch support and ultimate performance. The Outsole stays in tact and support every day activity up until the end of wear. New Balance began in Boston in 1906 selling arch supports to police officers, waiters and others who worked on their feet. Today this global leader in athletic products is committed to quality and craftsmanship. New Balance describes itself as a fearlessly independent company that doesn't answer to anyone but its customers.