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The History of Heelys Shoes: Rolling Into the Spotlight

May 03, 2023 2 min read


Heelys Shoes have captured the imagination of children and adults alike since their creation in the early 2000s. These unique shoes, featuring a removable wheel in the heel, have transformed the world of footwear by combining fashion, fun, and function. In this blog, we will explore the history of Heelys Shoes and highlight the important role that Shoekid Canada has played in the brand's growth and success.

A Revolutionary Idea: The Birth of Heelys Shoes

The story of Heelys Shoes begins in 1999 when inventor Roger Adams came up with the idea of creating a shoe with a built-in, removable wheel. Inspired by his love of skating, Adams sought to develop a product that would allow wearers to seamlessly transition between walking and rolling.

After several prototypes and refinements, the first Heelys Shoes were released in 2000. The innovative design, which featured a wheel housed in the heel, quickly gained popularity among children and teenagers. Heelys Shoes soon became a must-have item, with sales skyrocketing and the brand earning a reputation as a pioneer in the footwear industry.

Rolling into the Canadian Market: Heelys Shoes and Shoekid Canada

As Heelys Shoes continued to grow in popularity, the brand expanded its reach to international markets, including Canada. This expansion led to a fruitful partnership with Shoekid Canada, a leading online retailer specializing in children's footwear.

Shoekid Canada, known for offering a diverse selection of high-quality, stylish, and functional shoes, recognized the potential of Heelys Shoes and began to carry the brand's products. This partnership allowed Heelys to reach a wider audience in Canada, while Shoekid Canada added a unique, innovative brand to its offerings.

With the support of Shoekid Canada, Heelys Shoes have become a popular choice for Canadian children, who appreciate the combination of fun and functionality that the brand provides. Shoekid Canada's commitment to carrying Heelys has helped solidify the brand's presence in the Canadian market and contributed to its ongoing success.

Innovation and Expansion: The Evolution of Heelys Shoes

Heelys Shoes has remained committed to innovation and evolution, continually updating its designs and product offerings. In addition to the original single-wheel design, Heelys now offers shoes with two wheels for added stability, as well as a range of styles and colors to appeal to a wider audience.

This ongoing commitment to innovation has made Heelys Shoes a perfect fit for Shoekid Canada, which prides itself on offering the latest and greatest footwear options for children. Shoekid Canada continues to support the Heelys brand, helping to bring these unique and exciting shoes to customers across the nation.


From their inception in the early 2000s to their current status as a popular and innovative footwear brand, Heelys Shoes have captured the hearts and imaginations of children around the world. The brand's partnership with Shoekid Canada has been instrumental in its growth and success in the Canadian market, as both companies share a commitment to offering high-quality, stylish, and functional footwear options. As Heelys Shoes continues to roll forward, the brand, along with Shoekid Canada, remains dedicated to bringing fun and excitement to the world of children's footwear.

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