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The History of Stride Rite: A Walk Through Time

May 03, 2023 3 min read


Stride Rite has been a leading name in children's footwear for over a century. The company, founded in 1919, has played an integral role in the development of innovative, comfortable, and stylish shoes for generations of young feet. In this blog, we will walk through the history of Stride Rite, exploring its origins, growth, and contributions to the footwear industry.

A Sturdy Foundation: Stride Rite's Early Years (1919-1940)

Stride Rite's origins can be traced back to the early 20th century when founders Philip Green and Jacob A. Slosberg decided to venture into the children's shoe business. The company, initially named Green Shoe Manufacturing Company, was built on the premise that children needed sturdy, comfortable, and long-lasting shoes.

The company quickly gained a reputation for producing high-quality footwear, and their commitment to quality soon garnered them recognition in the industry. By the 1930s, Green Shoe had established itself as a trusted name in children's shoes and had begun to expand its product line to include shoes for infants and toddlers.

The Stride Rite Name Emerges (1940-1960)

In 1940, Green Shoe launched a new line of children's shoes under the name Stride Rite. This line focused on incorporating innovative materials and designs to ensure optimal fit and support for growing feet. With the introduction of the Stride Rite line, Green Shoe continued to solidify its reputation as a pioneer in children's footwear.

Over the next two decades, Stride Rite introduced various features that would become staples in children's shoes, such as cushioned insoles and lightweight, breathable materials. As the company continued to grow, it also ventured into licensing agreements with popular children's characters and brands, including Disney and Sesame Street.

Expanding the Footprint: Stride Rite in the 60s and 70s

The 1960s and 70s saw significant growth for Stride Rite as it began to expand its retail presence. In 1966, the company went public and changed its name to Stride Rite Corporation. This move allowed Stride Rite to acquire other shoe companies, such as Keds and Sperry Top-Sider, and further extend its reach in the market.

During this time, Stride Rite continued to focus on innovation, developing shoes that catered to the unique needs of children with various foot types and walking patterns. This commitment to understanding the biomechanics of children's feet would help Stride Rite remain a leader in the industry.

A New Chapter: The 80s and Beyond

In the 1980s, Stride Rite continued to build on its reputation for excellence, and it wasn't long before it became a household name. The company began to work with podiatrists and pediatricians to design shoes that promoted healthy foot development. This collaboration resulted in the creation of several patented technologies that have since become industry standards.

The 90s and early 2000s saw Stride Rite focusing on environmental responsibility and sustainability. The company adopted eco-friendly practices in its manufacturing processes and started to use recycled materials in its products.


From its humble beginnings in 1919 to its current status as an industry leader, Shoekid and Stride Rite has remained committed to producing quality footwear for children. Its focus on innovation, comfort, and style has not only made it a trusted brand for parents but has also helped shape the children's footwear industry as a whole. As Stride Rite looks to the future, it continues to walk the path of progress, ensuring that generations to come can take their first steps with confidence.

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